By Euromonitor estimation, Russian beauty market is far from saturation with at least 4% annual growth predictable for the next five years. Growing sector of contract manufacturing and industry rapid development triggered creation of Packaging. Ingredients. Contract manufacturing sector at InterCHARM – the largest in Russia, CIS and Eastern Europe 20th jubilee showcase of perfumery and cosmetics. Being the ideal platform to enter Russian growing market, discover new opportunities, find partners and enlarge business scope, the show promises to become the main meeting point for all industry professionals involved in the development of perfumery and cosmetics.
InterCHARM: Ideal place to find distributors in growing market and enlarge business scope
Polyphonic Russian perfumery and cosmetics industry occurred to be more resistant to the crisis impact than Western one. By 2012 the market demonstrated the highest growth by 21% since 2004, and reached USD 13,5bln. In 2012 its volume was estimated at USD 13,9bln. Gradually recovering after the crisis, which is associated with the strengthening of the Ruble, rising incomes and increasing consumer expectation index, this market is #5 in the world.
InterCHARM Moscow that takes place on November 27–30, 2013 for the 20th time is the place to observe trends and novelties from all industry sectors on the principle “all at once”. In the framework of InterCHARM-2013 exhibitors and visitors traditionally will meet to present new developments, share the experience, get up-to-date market overview, search of new partners and expand business.
The whole beauty industry in one meeting place
- Perfumery and cosmetics
- NEW FORMAT! Packaging. Raw materials. Contract manufacturing
- NEW! ECO-HOME
- BIO: natural and organic beauty products, and FARMA+BEAUTY: beauty and health products
- ZOOM: innovative and niche products
- Novelties gallery
- National Pavilions of international manufacturers
- Nail Service
- Beauty Salon and Institute
Farma+Beauty sector will present cosmetics treatment, dietary supplements and other products of pharmaceutical and cosmetics market. ZOOM will display innovative developments and niche products. Novelty Gallery traditionally exposes the novelties of local and international markets.
ECO-HOME will display various detergents and cleansers which are safe both for us and for the environment.
Packaging. Raw materials. Contract manufacturing area will come out on a new step of its development and will consolidate all those participating in the process of creation of perfumery and cosmetics. 15% out of over 62 000 InterCHARM visitors – manufacturers of perfumery & cosmetics, suppliers and manufacturers of raw materials, packaging and equipment, marketing and R&D people, production managers from all Russian regions and CIS (Ukraine, Belarus Republic, Kazakhstan, etc) – are exclusively targeted audience for the exhibitors in 2b2 environment of a new Hall 12, Crocus Expo. The sector will definitely catch attention of all those involved in “Private label in cosmetics industry” networking program, as well as participants of “Supplier meets the buyer” retail chains purchasing center at InterCHARM: potential clients for contract manufacturing in the regions (over 200 manufacturers and distributors of perfumery and cosmetics, top management and purchasing executives from 30 international, regional and local retail and pharmacy chains).
Over than 80% of business contacts in this geographical region are set at InterCHARM
Last year +20% professional and business visitors flocked into the show floor that the year before – 61 768 specialists, including perfumery and cosmetics retail chains’ executives, pharmacists, formulators, marketing and purchase managers, met with 930 companies from 24 countries and over 3500 beauty brands from the globe. 78% of exhibitors established new business contacts in 2012 and actively booked for 2013, check if there is some space left!
Learn more at www.intercharm.ru
- Russian market of professional cosmetics: steady growth in the next coming years;
- 451 exhibitors from 11 countries presented some 3000 beauty brands;
- 43 644 of professional and business visitors (+11% compared to 2012) attended;
- New formats of training and business program: ready solution for professional growth
Like no other event, INTERCHARM professional helps the staff of beauty salons, clinics and distributing companies to grow professionally. In fact, the event is not just an exhibition of products for health and beauty and a number of associated activities: the show has its own infrastructure, its own platform on which all the achievements of the industry are based.
This year 43 644 cosmetologists, dermatologists, nail service specialists, hairdressers, masseurs as well as representatives of cosmetic companies, salons and retail trade had a unique opportunity to plunge into the universe of innovations within the three days of spring INTERCHARM professional – the leading event of salon industry in Russia and the CIS, taking place in Crocus Expo, Moscow.
451 exhibitors (+11%) presented some 3000 brands of professional cosmetics, numerous free workshops, shows, presentations, and demonstrations of new procedures and techniques, providing all necessary information to the professional community.
International Congress of Applied Aesthetics, Nail Service School, Massage Technologies Forum, Spa Institute, Beauty Salon Management Conference, nail design championship InterNailCHARM, master-class of official Ellis Faas ambassadeur de beaute in Russia Savva Saveliev, Seminar on professional cosmetics in new market environment, new HELP-DESK area of professional support for newcomers to the industry – all 15 events of show program brought new knowledge, stimulated professional growth, gave rise to many ideas, and made everyone aspire to work even better!
For the first time INTERCHARM professional run concurrently with b2b GARDEROBE spring fashion accessories show, which gave an additional opportunity to representatives of beauty salons to expand their business.
Market of professional cosmetics
Moscow market of beauty salon services is immense, being amongst the largest consumer trade areas. As of November 2012, over 4,600 hairdressers and beauty salons with the total staff of 40 thousand operated in Moscow. According to the statistics, since 2000, the number of beauty salons and barber shops in the Russian capital has zoomed by 4 times. Over 2012, the volume of hairdressing services rendered to the public in Moscow topped three billion Rubles in terms of value. The market growth is primarily associated with people’s incomes getting back to pre-crisis level. Against the background of 10-13% inflation per year and the preserved level of average prices, the services of beauty salons are becoming more and more affordable. The next years the number of customers will go up as well.
Industry comments about INTERCHARM professional 2013
We are the first-time exhibitors, and very happy with the quantity and quality of visitors, especially regional ones at out stand. [Vladimir Ivanov, HIP France distributor in Russia]
What I would like to underline this year is great and convenient show segmentation. The event is more effective and profitable for us compared to 2012. [Sergey Zarembo, CIN, distributor of Cuccio, All season nails]
One of the main tasks of the organizer was to make the event as useful and convenient for exhibitors and visitors as possible. New mobile application INTERCHARM pro, online catalogue of seminars offered by exhibitors at their stands, as well as exhibitor directory were put on official website www.intercharm.ru in advance.
INTERCHARM professional was supported by Moscow Government.
In 2014 INTERCHARM professional will run on April 17-19, but all the beauty professionals and cosmetics companies are welcomed at XX Jubilee InterCHARM in autumn from November 27 till 30, 2013 to be involved in the largest in Russia, CIS and Eastern Europe showcase of the global beauty industry.
According to market experts, by 2012 Russian perfumery and cosmetics market demonstrated the highest growth by 21% since 2004, and reached USD 13,5bln. In 2012 cosmetics market volume is estimated at USD 13,9bln. It is gradually recovering after the crisis, which is associated with the strengthening of the Ruble, rising incomes and increasing consumer expectation index.
Training and business program of INTERCHARM professional: ready solution for professional growth
While the exhibition demonstrate new products and trends in the development of the Russian and international markets, the training program will start a direct professional dialogue as to how to interpret a given trend, especially when it comes to procedures to pay attention to, learning from mistakes, and suggesting ways to address organizational and professional problems.
International Congress of Applied Aesthetics, Nail Service School, Massage Technologies Forum, Spa Institute, Beauty Salon Management Conference, competition program of InterNailCHARM will bring many useful ideas, present new knowledge, stimulate professional growth, give rise to new ideas, and make everyone aspire to work even better! Register at www.intercharm.ru
According to statistics, an average woman spends three years over her life for personal care. However, almost half of the women surveyed believed that they had spent just a modest attention to their appearance. Most women spend on pampering half an hour per day, and nearly fifth of them don’t care about their appearance at all.
The beauty timeline is as follows: brushing-up before work – 40 minutes, makeup – 20 minutes, hair washing and styling – half an hour, manicure – a quarter of an hour, shower – 20 minutes, getting dressed – 7 minutes and cream application – 7 minutes.
Over 50% of Russian women dream of exclusive sessions of beautician, masseur, hairdresser, manicure or pedicure master or a visit to plastic surgeon. At the same time, nearly 40% of all respondents were prepared to endure pain or discomfort.
Men vs women
Men tend to devote to their “cosmetic” brush-up just 7 minutes less as compared to their girl friends; that say, 63% adore pampering themselves, while 72% believe that peers urge them to be more attentive to their appearance.
On average, in Russia men spend on cosmetics and personal care $121, women – $194, which is 1.5–2 times more than the American women. Every second Russian woman uses make-up everyday and every third chooses colour cosmetic.
The average representative of the stronger sex can easily name 11 brands of cosmetic products, and the average woman – 16.
Most often, men use hair care products, deodorant, shaving cream and toiletry, whereby they don’t see themselves as metrosexual. 93% of the respondents said that this word was invidious and would not be used in respect to them in any way.